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Study shows UK pays ten times too much for bulk printing 

DASCOM GB study castigates cost and eco damage of laser print habit
01.02.11

DASCOM GB, developer, manufacturer and provider of enterprise printing solutions, today announced findings from a study, revealing that modern dot matrix printing remains 90% cheaper per copy than mono laser printing over a typical five-year period of use. This finding is highly significant as laser printing is increasingly used unnecessarily for bulk printing of items such as stock reports, invoices, receipts and waybills, typically landing users with over £10,000 of extra lifetime costs per machine*.

"It's time the UK cut its print costs. Bulk back office printing needs to be cheap, high speed and most of all, reliable. Our study shows that laser printing is not the appropriate technology," explained DASCOM GB's Managing Director Robin Edwardes. "Appropriate technologies, such as dot matrix printing, have recently been developed by specialist manufacturers to the point where their speed, graphical and network capabilities are stunning. For mission critical, high volume printing, their cost, capabilities and mechanical characteristics are unrivalled."

The study was conducted using an up-to-date, market leading, high speed (33ppm) business mono laser printer, typically used for the routine printing of bulk documents. Its performance was compared to that of a corresponding modern dot matrix machine, the DASCOM T2265+. Printing 600,000 pages over a five-year period, the DASCOM machine's total cost, including consumables and print heads, worked out at a tenth of the cost per page of the laser mono device. The study did not take into account the far longer lifetime of the dot matrix machine.

"UK business has an expensive addiction to laser printing, and it's got to kick the habit," said Edwardes. "Why get a Ferrari to do a Land Rover's job? It's about choosing the right tool. In the UK, most back-office printing fulfils routine, but mission critical jobs. The costs of this printing are massive and underappreciated: they can and should be cut. It's both unnecessary and an act of eco vandalism to keep throwing money at a profligate print model that relies on hugely overpriced consumables."

*Based on a typical back-office load of 10,000 pages per month.

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