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Developing countries drive up sales

Sales of consumer electronics will top one trillion dollars for the first time in 2012 due to soaring sales in developing countries, according to market experts.

GFK Boutique Research, which is partnering the Consumer Electronics Show (CES) in Las Vegas this week, has released figures that show sales of electronic gadgets in developing countries like China and India will reach 46 percent of the global total in 2012.

The proportion of electronics sold in developing countries has leapt almost 10% over the past four years. Analysts claim this is due to consumers in rapidly developing countries, for example those in South America, becoming more able to afford electronics associated with a middle-class lifestyle.

GFK Boutique Research's work also shows that the consumer electronics market has survived the global downturn, with the sector growing by around 5% last year.

However, sales in the world's top economies have remained low, showing that countries like the US, Japan and the UK are still struggling to lift themselves out of recession.


Copyright Press Association 2012

 

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